A major update is coming from Russia in the field of intellectual property rights (IPR). Starbucks has successfully re-registered its trademark in the country, more than two years after suspending its operations following the Russia–Ukraine conflict. Starbucks Re-register trademark in Russia. This highlights the critical importance of trademark protection, no matter how big or globally recognized a company may be. For multinational brands like Starbucks, safeguarding trademarks is essential to prevent copycats from exploiting their name, reputation, and goodwill for profit. But there’s more to this story — from the reasons behind the re-registration to what it means for Starbucks’ future in Russia, keep reading, read further information about the Starbucks Re-Register trademark in Russia 2025
Why Did Starbucks Leave Russia and Decide to Re-Register the Starbucks Trademark
To understand this update better, we first need to look back at Starbucks’ history in Russia. The company made its entry into the Russian market in 2007 and gradually expanded across the country, opening over 130 stores and employing nearly 2,000 people. For years, Starbucks was one of the most popular international café chains in Russia.
However, things changed in 2022 when the Russia–Ukraine conflict escalated and international sanctions came into play. Like many other global brands, Starbucks decided to suspend its operations and exit the Russian market. But Russia is a massive consumer market — and just as Starbucks wouldn’t want to lose its presence there, local entrepreneurs didn’t want to lose such a recognizable brand either.
But things took a more serious turn soon after Starbucks’ exit, when its stores, equipment, and leases were taken over by a group of prominent Russian businessmen. They quickly rebranded the entire chain as Stars Coffee. The new brand maintained a presentation style that was strikingly similar to the original Starbucks. This move sparked a lot of debate around intellectual property rights (IPR) and brand imitation.
To prevent this, Starbucks began filing new trademark applications in Russia as early as mid-2024, covering not only the “Starbucks” name but also its signature products like “Frappuccino”, loyalty programs, and café services. It was a smart step to protect its brand identity — even without a physical presence in the market. By October 1, 2025, Starbucks had officially re-registered its trademark with Rospatent, securing rights until May 2034.
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Which Other Global Companies Have Re-Registered Their Trademarks in Russia, Like Starbucks?
To understand the significance of Starbucks’ move, it’s important to note that it’s not the only global brand taking action to protect its name in Russia. After many Western companies withdrew following the Russia–Ukraine conflict, several well-known corporations quietly began renewing or re-registering their trademarks in the country.
Major brands like Coca-Cola, IKEA, Gucci, Louis Vuitton, Hyundai, and Christian Dior have all filed applications to maintain ownership of their brand rights. Even though most of these companies no longer operate actively in Russia, they understand that intellectual property protection is a long-term strategy.
How Does Re-Registering Its Trademark Benefit Starbucks in Russia?
Re-registering its trademark in Russia brings several important benefits for Starbucks.
- The most obvious one is brand protection, which prevents others from using or copying the Starbucks brand’s reputation.
- Another big advantage is future flexibility. Starbucks will already have the rights it needs to re-enter the market without facing legal battles or losing its identity to imitators.
- The move will also ensure that the Starbucks name remains trusted and recognizable everywhere, even in countries where operations are temporarily paused.
- Lastly, it sends a strong signal to other global companies that maintaining trademarks keeps a brand’s value alive, safeguards its legacy, and ensures that its reputation stays intact no matter what happens in the market.
Conclusion
In the case of Starbucks’ Re-register trademark Russia 2025, Starbucks’ decision to re-register its trademark in Russia highlights the growing importance of intellectual property protection in today’s global business landscape. Even after exiting the market, the company has shown that safeguarding brand identity is essential for long-term stability and reputation. This move not only secures Starbucks’ future options in Russia but also sets an example for other global brands — proving that strong IP protection is a key part of sustaining global trust and recognition.
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