The EUIPO, Europe’s official intellectual property office, plays a huge role in strengthening the region’s IPR system and influencing IP practices around the world. Recently, the EUIPO AI trademark screening tool as part of its latest technological upgrade. Now, it’s taken another big step by launching a new AI-powered tool for Early TM Screening. The goal is simple: make trademark filing faster, smarter, and more efficient. This upgrade is a clear example of how AI is reshaping the IP sector and helping countries modernise the way they protect ideas and brands. Continue reading to learn how this new tool works and stay up-to-date on the latest IP news from India and around the world.
Why Did EUIPO Launch the Early TM Screening Tool and What Does It Mean for Applicants?
Before we get into how this new tool could change EUIPO’s trade mark examination system, let’s first get a clear picture of what it actually does. EUIPO launched AI trademark Screening tool in early November 2025, introducing it as a quick and reliable way for users to check a trademark before filing. So, how does it work? As per the report,s this tool works as follows:
- The tool uses AI to scan for issues like similar existing trade marks, descriptive or non-distinctive wording, offensive elements, and even past EUIPO decisions that might relate to your mark.
- All you have to do is enter your proposed mark and the goods/services you want to cover, and it generates a detailed PDF report showing any risks.
- EUIPO stresses that this tool is just for early guidance—it doesn’t guarantee approval and shouldn’t replace proper legal advice.
- Some features, especially the distinctiveness checker, are still in beta and will get better over time.
- Overall, it’s designed to make the filing process smoother, clearer, and a lot more efficient for everyone.
Let’s take a quick look at how things worked at EUIPO before this tool came along. EUIPO AI trademark. Earlier, applicants had to rely on manual searches, experience, or professional advice to guess whether their trademark might run into problems. There wasn’t any quick, built-in way to spot risks before filing, which often meant refusals, delays, and wasted fees. Now, with the new AI tool, users can instantly check for similar marks, low distinctiveness, or other red flags before submitting their application.
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How Will EUIPO’s New AI Tool Transform Trade Mark Filing for Users and the Office?
To understand why this EUIPO AI trademark tool was introduced, it’s important to look at the benefits it brings to the whole system. This new AI-powered tool is a real game-changer for both applicants and the EUIPO, such as:
- For users, it means fewer surprises and a lot more confidence—they can spot issues early, fix weak points, and avoid wasting time and money on applications that were likely to get refused anyway.
- For the EUIPO, it cuts down on low-quality or risky filings, which helps reduce examiners’ workload and speeds up the entire process.
- With better-prepared applications coming in, the Office can focus on more complex cases and keep the examination system running smoothly.
And this isn’t the first time a country has introduced an AI tool like this—many IP offices and authorities around the world have been using similar technologies for years.
- WIPO rolled out an AI-powered image search tool back in 2019, covering trademarks from around 45 countries.
- Japan’s Patent Office introduced an AI-based image search tool for examiners in 2023 and even included AI adoption in its long-term roadmap.
- Australia’s IP office has gone big on AI too, with tools like TMICS for classifying goods and services and TM Checker for quick trademark availability checks. India joined the trend in 2024 by launching an AI/ML-powered trademark search system and chatbot to speed up application processing.
All of this shows that AI is becoming a major part of modernizing IP systems worldwide—and EUIPO’s new tool is a strong step in that direction.
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Conclusion
EUIPO AI Trademark Early TM Screening tool marks a big step toward a smarter and more efficient trade mark system. By helping users spot issues early and supporting examiners with better-quality filings, it creates a smoother experience for everyone involved. With more countries adopting similar technologies, it’s clear that AI is becoming an essential part of the future of intellectual property. This shift not only modernises the process but also sets the stage for faster, clearer, and more reliable IP services worldwide.