Another trademark case has grabbed headlines in India, and this time it involves one of the most well-known names in fantasy sports, the it is Dream11 Trademark Case. The platform is no stranger to making news, usually for big wins or major partnerships, but this time it’s all about trademark protection. The Delhi High Court recently stepped in to safeguard Dream11’s brand after another platform started using a name and branding that looked strikingly similar. Keep reading to find out what happened, why the Court got involved, and catch up on the latest IP news from India and around the world.
What Is the Full Background Behind Dream11’s Trademark Case in the Delhi High Court?
To understand this trademark infringement case properly, it’s important to look at how it all began. The story goes back to mid-2025, when Sporta Technologies—the company behind the massively popular fantasy sports platform Dream11—noticed something odd. They found another platform calling itself “American Dream11,” and its website, AmericanDream11.us, looked suspiciously similar. The branding, layout, and overall user interface felt like a clear imitation of Dream11’s design. Since Dream11’s name and branding are protected under trademark law, this raised immediate red flags. The defendants tried to justify themselves by saying that they only operated in the US and Canada, but things didn’t add up—because their website and social-media pages were fully accessible in India, making it look like they were directly targeting Indian users.
Dream11 sent a legal notice in July 2025, and just when things seemed odd enough, an Indian company with the exact same name—American Dream11 Fantasy Sports Pvt. Ltd.—was incorporated only days after the defendants responded. That made Dream11 even more convinced that this wasn’t a coincidence, but a deliberate attempt to copy their brand, attract Indian users, and profit off their reputation. With strong trademark rights and a massive digital presence in India, Dream11 saw this as a clear infringement. All of this eventually led them to file a trademark suit in the Delhi High Court, seeking urgent protection for their brand.
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What Did the Delhi High Court Decide in the Dream11 Trademark Case?
This Dream11 Trademark Case had been going back and forth for a while, but after multiple hearings, the Delhi High Court finally came to a clear decision. When the matter landed before the judge, the Court took Dream11’s complaint seriously and agreed that the other platform’s name and branding looked way too similar. Because Dream11 is such a well-known brand in India, the Court felt that the defendants’ website and social-media pages could easily confuse users and harm Dream11’s reputation and intellectual property rights (IPR). The defendants argued that they operated only in the US and Canada, but the Court wasn’t convinced—especially because their site and social accounts were fully accessible in India and even seemed to be targeting Indian users. So, the Court granted interim relief to Dream11, ordering the defendants to take down or block all posts, pages, and profiles using the “Dream11” name or anything similar. The judge also sent the matter to mediation, giving both sides a chance to work things out before going into a full trial. In short, the Delhi High Court stepped in to protect Dream11’s trademark and stop any misuse while the case plays out.
Conclusion
The Delhi High Court’s intervention shows just how important strong trademark protection is in the digital age, especially for well-known brands like Dream11. The Court’s decision to grant interim relief reinforces that lookalike names and branding won’t be tolerated—whether the infringing platform is based in India or abroad. As the Dream11 Trademark Case moves into mediation, it highlights the growing need for businesses to monitor online misuse and act quickly to defend their brand identity.
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