Trademark Registration Strategies for Digital and AI-Related Brands
In the rapidly evolving technological landscape of 2026, establishing a robust brand identity requires more than just a creative logo. For enterprises operating in the software and artificial intelligence sectors, trademark registration strategies for digital and AI brands has become a primary pillar of corporate valuation and risk management. As algorithms and digital interfaces increasingly […]
WWE Files Trademark Application for ‘Career Killer’ in Connection with Royal Rumble
The landscape of professional wrestling is as much about the strategic management of intellectual property as it is about in-ring performance. Recently, World Wrestling Entertainment (WWE) initiated a formal trademark registration process with the United States Patent and Trademark Office (USPTO) for the term “Career Killer.” This filing, submitted on January 26, 2026, comes strategically […]
The Massive Rise in EUIPO Filings and the Growing Need for Trademark Registration
The landscape of global business is changing, and the most recent data from the European Union Intellectual Property Office (EUIPO) reveals that innovation is moving more quickly than ever before. For the first time in its history, the EUIPO has breaks the record by receiving the most EUIPO trademark applications, indicating a strong recovery and […]
Patanjali Secures Massive Victory as Delhi High Court Protects Gonyle Trademark
The Delhi High Court has formally maintained the legality of Patanjali Ayurved’s trademark for its floor cleaner made from cow urine and marketed under the brand name “Gonyle,” in a significant decision for India’s consumer products industry. The ruling, which was given in early 2026, puts an end to a contentious legal dispute between Patanjali […]
Delhi High Court Recognizes Hermès Birkin Bag Shape as a Well-Known Trademark in India
The Hermès Birkin bag is one of the most iconic and desired luxury handbags in the world, loved for its timeless design, exceptional craftsmanship, and exclusivity. Hermès Birkin Bag Trademark Case, and this time, it’s making headlines in India for a completely different reason. The Delhi High Court has officially declared the Birkin’s signature shape—along […]
Trade Marks Registry Approves India’s First Olfactory Trademark for Rose-Scented Tyres
Trademark protection is one of the most interesting and complex areas of intellectual property because it protects the very identity of a brand. India registers first smell trademark can be anything that makes a product or company instantly recognisable, whether it’s a name, logo, colour, sound, or even a unique phrase. And now, joining that […]
Mahindra XUV700 Facelift Could Be Renamed XUV 7XO According to Trademark Filing
Mahindra has always been known for shaking up the automotive scene with its bold designs and feature-packed SUVs. And now, one of its biggest models is back in the spotlight. The Mahindra XUV 7XO trademark. The company is reportedly working on a major update for the XUV700, and a recent trademark filing has sparked buzz […]
Supreme Court Sends ‘Officer’s Choice vs Original Choice’ Whisky Trademark Battle to Mediation
The Supreme Court of India is once again dealing with a trademark showdown—this time between two popular whisky brands locked in long-running trademark battle, Original Choice vs Officer’s Choice trademark case. each claiming the other’s branding is too similar and unfairly piggybacks on the goodwill they’ve built over the years. It’s a classic example of […]
Calcutta High Court Invalidates JAYS Trademark After Trademark Dispute with PepsiCo
Trademark protection is super important because it helps you safeguard your brand’s unique identity—and it also gives you the right to stop others from using names that look or sound like yours. A perfect example of this is the recent LAYS vs JAYS Trademark case involving PepsiCo’s popular snack brand Lay’s. The Calcutta High Court […]
Glucon-D Loses Interim Trademark Fight Against Glucose-D in Himachal Pradesh High Court
Trademark protection is super important for any business that wants to secure its unique identity—whether it’s the name, logo, tagline, color, or anything that represents the brand. But sometimes, courts reject trademark claims when they feel the mark isn’t actually as unique as the brand believes. That’s exactly what happened in the Glucon-D vs Glucose-D […]