Revolutions in law and industry are nothing new, but every major change begins with someone brave enough to start it. That’s exactly what’s happening in Thailand’s music scene, where songwriter Jace Payackapan copyright protection is stepping forward to strengthen and secure fair treatment for artists. Her efforts are gaining global attention, especially because the music industry has struggled for years with issues around proper credit, ownership, and fair compensation—often leaving artists behind while studios or writers take most of the copyrights. Recently, WIPO highlighted Jace’s journey and her vision for fixing these problems, showing how her mission could spark a major shift in how creators are valued and protected. As she pushes for a fairer and more transparent ecosystem, her work holds the potential to reshape the future for the next generation of musicians. Keep reading to explore how this movement could transform the industry—and catch up on the latest IP news from India and across the world.
Who Is Jace Payackapan, and What Are the Issues in the Thai Music Industry?
Before we dive into the big changes Jace Payackapan copyright protection is bringing to Thailand’s music industry, it’s important to understand who she is and why she matters so much. Jace is a Thai songwriter, vocalist, and music entrepreneur whose journey started very young — piano at five, vocal lessons at six, and performing live by her teenage years. After collecting several music awards and graduating from the world-famous Berklee College of Music in Contemporary Writing & Production, she returned to Thailand with a mission that went way beyond making music. And from here, the revolution of changing the music industry began.
If we talk about the problems and issues that the Thai music industry and artists working in that industry are facing are like. The Thai music industry faces several long-standing challenges that make it difficult for artists to build stable careers. Copyright rules are often unclear, leaving musicians confused about who truly owns their work, while royalty payments are inconsistent, and many artists never receive what they’re owed. Licensing processes are complicated and slow, and the industry still lacks a strong publishing infrastructure to help creators manage their rights professionally. On top of this, many artists end up signing unfair contracts because they don’t fully understand their IPR rights, and independent musicians have limited support or opportunities to grow. All of these issues together create an environment where creators struggle to protect their music, earn fairly, and reach a global audience.
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How Is Jace Payackapan Improving Copyrights and Rights Management in Thailand?
After returning to Thailand, Jace quickly realized the music industry was filled with problems holding artists back. Musicians were struggling with unclear copyright rules, missing royalties, and confusing licensing processes — and she knew things couldn’t stay that way. That moment started her long journey of fixing and improving the system, and she’s already made a huge impact, such as:
- Jace has been tackling major issues around copyright, royalties, and artist protection head-on.
- She’s teaching musicians about their rights, helping them understand ownership, contracts, and licensing so they don’t lose control of their work.
- Through Itim Music Publishing, she’s brought more transparency to royalty payments and made it easier for artists to register their music and actually get paid.
- She’s also modernizing Thailand’s publishing world by introducing clearer rights management, fair licensing support, and global-standard practices.
- And with her sync agency, Songtaew Sync, she’s opened international doors for Thai music by placing local songs in global shows like HBO’s The White Lotus, giving artists new income streams and exposure.
- On top of all that, she’s pushing for better contracts, fairer industry standards, and more opportunities for independent musicians. Altogether, Jace’s work is helping build a more transparent, professional, and sustainable music ecosystem for Thailand’s future.
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How Did WIPO Highlight Jace Payackapan Copyright Protection Journey and Impact on Thai Music?
WIPO shared Jace Payackapan’s journey as a great example of how creativity and copyright awareness can come together to change an entire industry. They highlighted how she used her education and industry experience to create real solutions through Itim Music Publishing and Songtaew Sync, helping artists protect their work and get their music onto global platforms. WIPO also pointed out her passion for teaching creators about copyright, her dedication to supporting young musicians, and her mission to make the Thai music ecosystem fairer and more transparent. By sharing her journey with the world, WIPO positioned Jace as a role model for artists everywhere—showing how understanding intellectual property can empower creators and shape the future of the creative industry. In the highlighted section, there are so many things that were shared by her.
Copyright education and the development of Jace’s musical career
Jace Payackapan copyright protection has invested a huge amount of hard work into building her own music career, but at the same time, she has remained deeply committed to copyright education. Even as she grows as an artist, she focuses on helping others understand how to protect their work and navigate the industry. As she said, “But right now I want to elevate and help those around me first and get the system settled.” Her mission is to make sure creators know their rights and don’t get taken advantage of. She explains, “I want to give education on copyright, how to protect yourself, and the different ways you can make an income as an artist.” By sharing this knowledge, Jace is working to build a stronger, more informed music community in Thailand.
Modern Music, Modern Struggles for Artists
While sharing her journey, Jace Payackapan copyright protection also opened up about the struggles that today’s new-age artists face. “For young artists, the main challenge is having to wear so many hats,” Jace said. In the modern music world, “they have to be marketers, influencers, they have to be an online icon to have a spotlight as people’s attention spans are getting shorter and shorter while there is more content volume than ever, particularly on TikTok.” She pointed out how overwhelming it can be for creators to keep up with these demands. As she put it, “Making music is a fourth of the battle, as artists have to focus on getting their music out there and finding true fans.”
Conclusion
Jace Payackapan copyright protection journey shows how one artist’s passion and determination can spark real change in an entire industry. By combining creativity with a deep commitment to copyright education and fair treatment, she’s helping build a stronger and more transparent future for Thai musicians. As her influence continues to grow, her work serves as a reminder that when artists understand their rights, they gain the power to protect their craft, earn fairly, and shape the next chapter of the music world.
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