Over the years, the WIPO has evolved far beyond its original mission of managing intellectual property worldwide. But in recent years, with initiatives like WIPO GREEN Ambassador, the organization is now taking big steps toward promoting sustainability and climate-friendly innovation. The latest update is an exciting one: WIPO GREEN has announced the appointment of Angela Pinhati, Chief Sustainability Officer at Natura & Co, as its new Ambassador for Brazil. This move marks a fresh chapter in how intellectual property Rights (IPR) connect with sustainability, innovation, and real-world impact. Keep reading to find out why this appointment matters and what it means for the future of green technology, and learn more about the latest IP news in India and worldwide.
What Is WIPO GREEN Initiative and How Is It Shaping the Future of Sustainable Innovation?
To understand the appointment of Angela Pinhati as WIPO GREEN Ambassador, Chief Sustainability Officer at Natura & Co, as the new WIPO GREEN Ambassador for Brazil, it’s important to first know what WIPO GREEN actually is and why it matters. WIPO GREEN is a sustainability initiative launched by the WIPO to connect innovators, companies, and investors who are working on environmentally friendly technologies. Think of it as a global marketplace where people can share, license, and access green innovations — everything from renewable energy solutions and sustainable farming technologies to waste management systems and water conservation tools.
At its core, green innovation is all about creating new products, technologies, and processes that reduce environmental impact while promoting sustainability. It’s about finding smarter, cleaner, and more efficient ways to produce, consume, and manage resources — all while supporting economic growth.
In recent years, WIPO GREEN has grown quickly, expanding its network to more than 25 countries and launching regional acceleration projects across Africa, Asia, and Latin America. These projects help match local innovators with global investors and policy partners. WIPO GREEN has also strengthened its Ambassador Program, appointing sustainability leaders like Angela Pinhati to amplify innovation at the local level. Altogether, these efforts are transforming intellectual property into a powerful tool for climate action, sustainable development, and inclusive economic growth.
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What Does Angela Pinhati’s Appointment as WIPO GREEN Ambassador Mean for Brazil’s Sustainability Future?
Angela Pinhati has officially been welcomed as the new Angela Pinhati WIPO GREEN Ambassador for Brazil, marking a big step forward for the country’s sustainability and innovation goals. In this new role, she’ll bring her 30+ years of experience in supply chain, manufacturing, engineering, and environmental management to help promote WIPO GREEN’s initiatives across Brazil’s fast-growing innovation ecosystem. Her main focus will be on building connections — linking businesses, sustainability networks, and researchers to create new opportunities in green technology. She’ll also work to highlight nature-based solutions by bridging the gap between scientific research, traditional knowledge, and real-world business applications. With her appointment, WIPO GREEN wants to give Brazil an even stronger voice in the global green technology scene, supporting scalable, inclusive, and regenerative business models that connect intellectual property with climate action and sustainable development. This could mean big changes ahead — from giving Brazilian innovators more global exposure to sparking new partnerships and helping shape a more sustainable, innovation-driven economy.
Conclusion
Angela Pinhati’s appointment as Angela Pinhati WIPO GREEN Ambassador for Brazil is more than just a new title — it’s a sign of how sustainability, innovation, and intellectual property are coming together to drive real change. With her experience and passion for green growth, she’s set to strengthen Brazil’s place in the global sustainability movement and inspire new collaborations that turn ideas into impact. This move marks a fresh chapter for WIPO GREEN and a promising step toward a more innovative and sustainable future. Continue learning about the latest IP news in India and around the world.
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