One big groundbreaking development is taking place in the realm of intellectual property. Where Raj Nayak, the ex-COO of Viacom18, has unveiled House of IP, an innovative new venture in collaboration with YAAP Digital. House of IP is poised to revolutionize the way intellectual properties are built and utilized for sustained growth, bringing substantial benefits to both creators and brands. This is considered a big update in the IP world. But why? Let’s find out.
New initiative: House of IP
The news of the partnership between Raj Nayak and YAAP Digital was officially announced on July 21, 2025.
In this partnership, Raj Nayak has started a House of IP, which is the initiative of a content and entertainment intellectual property (IP) hub designed to innovate, shape, and expand original creative assets across various domains, such as media, sports, live events, digital experiences, and brand activations. Beyond developing new IPs, the studio partners with established IP owners to offer expert guidance, brand enhancement, content production, and monetization strategies, with the goal of increasing the impact and profitability of these properties.
Atul Hegde, the founder of YAAP Digital, expressed his excitement about the partnership, saying, “We’re really excited to team up with Raj Nayak on this amazing venture. It’s a game-changer for how we build intellectual properties, blending creativity with smart digital strategies to create lasting value for brands.”
YAAP Digital is a prominent digital marketing agency established in 2015, with its headquarters in Mumbai. The company excels in content creation, influencer marketing, and digital campaigns, working with global brands like Apple, Maruti Suzuki, and Dubai Tourism.
House of IP isn’t just about creating fresh, exciting content; it also provides expert guidance, helps strengthen brand identity, develops engaging content, and offers strategies to help both new and established intellectual property owners turn their ideas into profitable ventures.
Read Also: USPTO Introduces AI-Powered Tool for Design Patent Review
An Overview of Intellectual Property: Types and Protections Explained
In the legal world, intellectual property (IP) refers to output of the human mind that holds value in the real world.
- Patents: Protect new inventions
- Trademarks: Safeguard distinctive signs
- Copyrights: Guard original creative works
- Trade Secrets: Shield confidential business information
- Industrial Designs: Protect the unique visual appearance of products
- Geographical Indications (GIs): IP for the product’s region recognition
Future Expansion Plans for House of IP: A Vision for Global Growth
In the initial phase, this collaboration has laid out several exciting plans, particularly regarding expansion. The company is thinking of starting offices in different cities and regions like Delhi, Mumbai, Bangalore, and Dubai. These cities have been chosen strategically, as they are rapidly growing hubs in the world of intellectual property, offering significant opportunities for growth and innovation in the IP landscape.
Who Is Raj Nayak? A Look at the Media Mogul’s Career and Achievements
Raj Nayak is a prominent media professional with a successful career in the Indian entertainment industry. He is widely recognized for his role as the COO of Viacom18, where he played a crucial role in expanding the company’s television and digital content offerings.
In 2019, Raj Nayak launched House of Cheer, a media and entertainment consulting firm focused on fostering creativity, well-being, and innovation in organizations.
In 2020, the firm introduced Happyness.me, a platform designed to measure and improve employee happiness. The tool focuses on enhancing workplace culture and motivating teams by providing simple strategies and tools to create a positive and productive environment.
Conclusion:
Intellectual property plays a crucial role in safeguarding creations and innovations, allowing creators and businesses to protect their ideas and maintain a competitive edge. Whether it’s through patents, trademarks, copyrights, or trade secrets, IP ensures that the value of intellectual assets is recognized and legally upheld, fostering creativity and driving economic growth.
Read Also: Delhi HC Scheduled Hearing for Mohak Mangal’s Petition to Relocate ANI Copyright Case to IP Division